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Online Travel Surveys and Response Patterns

kaiwu 添加于 2010-10-29 10:18 | 1316 次阅读 | 0 个评论

作者
Pan B
摘要
This article reviews the benefits and issues with online surveys as it relates to response rates, speed of response, representativeness of the samples, and the differences in results due to different survey media. Analysis of the response data for four travel-related online surveys showed consistent response patterns. This article demonstrates that an exponential growth model is most appropriate when modeling the numbers of returns over time. The model can predict the final number of returns based on 7 or 8 days’ survey return numbers with a relatively small degree of error. The study suggests that surveying a pilot sample and analyzing their responses can allow a researcher to estimate the parameters of the response model for a large-scale survey and thus conduct a study in a more effective way.
详细资料
- 文献种类: Journal Article
- 期刊名称: Journal of Travel Research
- 期卷页: 2010年第49卷第1期 121-135页
- 日期: 2010
学科领域人文社科 » 旅游学
标签

Jounral_of_travel_research
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