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E-Business Readiness, Intensity, and Impact: An Austrian Destination Management Organization Study

kaiwu 添加于 2010-10-29 10:18 | 1272 次阅读 | 0 个评论

作者
Fuchs M, Höpken W, Föger A, Kunz M
摘要
The majority of today’s information and communication technology (ICT) impact studies disregard infrastructural, organizational, and environmental factors typically responsible for successful e-business adoption and use. This article proposes an empirical approach that shows how the mentioned factors determine both e-business adoption and the impact of information and communication technologies. The research framework is based on E. Rogers’ Innovation Diffusion Theory and is tested with survey data gathered in the Austrian destination management organization sector. By referring to K. Zhu and K. L. Kraemer’s (2005) e-business impact model, the proposed approach explicates how the use of e-business applications may positively affect the performance of tourism organizations. Online survey data are analyzed through a linear structural equation modeling approach.
详细资料
- 文献种类: Journal Article
- 期刊名称: Journal of Travel Research
- 期卷页: 2010年第49卷第2期 165-178页
- 日期: 2010
学科领域人文社科 » 旅游学
标签

Jounral_of_travel_research
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