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Hotel Brand Strategy

kaiwu 添加于 2010-10-30 14:03 | 1426 次阅读 | 0 个评论

作者
O'Neill JW, Mattila AS
摘要
Few dispute the value that a brand brings to a hotel property, but questions remain regarding exactly how the brand creates guest loyalty and how it creates value. Over the past twenty-five years, a brand flag has become an essential element of arranging a hotel development deal. Because of this, researchers have examined how brands influence top- and bottom-line revenues and overall asset value. Moreover, the effect of the brand on customer satisfaction seems to be affected by the brand’s franchising strategy.
详细资料
- 文献种类: Journal Article
- 期刊名称: Cornell Hospitality Quarterly
- 期卷页: 2010年第51卷第1期 27-34页
- 日期: 2010
学科领域人文社科 » 旅游学
标签

Cornell_hospitality_quarterly
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