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Visualizing nanotechnology: the impact of visual images on lay American audience associations with nanotechnology

arena101 添加于 2010-1-22 04:15 | 2708 次阅读 | 0 个评论

作者
Landau J, Groscurth CR, Wright L, Condit CM
摘要
Developments in nanotechnology are attracting the attention of scholars of science communication who can play a strategic role in understanding technology adoption by the public. This paper begins to address a critical gap in that research by studying the impact of visual images on lay American audience associations with nanotechnology. An inductive qualitative analysis of semi-structured interviews about participants' general knowledge of nanotechnology and their reactions to two different visual images of nanotechnology revealed 10 themes, which were sometimes valenced positively or negatively: science, (medicinal) machines, technology, very small, sky, motion, (childhood) toys, bodily blood, injecting (disease), and foreign (insect). We argue that these findings illustrate a specific "visual" domain of "science" images, that this domain is organized to contain polarities, and that this leads to volatility in public attitudes but also flexibility in responses to a range of visual images of new sciences such as nanotechnology.
详细资料
- 关键词: EMERGING TECHNOLOGIES; UNITED-STATES; SCIENCE; NANO
- 文献种类: Journal article
- 期刊名称: PUBLIC UNDERSTANDING OF SCIENCE
- 期卷页: 2009年第18卷第3期 325-337页
- 出版社: SAGE PUBLICATIONS LTD, 1 OLIVERS YARD, 55 CITY ROAD, LONDON EC1Y 1SP, ENGLAND
- 地址: 1. Univ Georgia, Dept Speech Commun, Athens, GA 30602 USA 2. Univ Michigan, CRLT, Ann Arbor, MI 48109 USA 3. Univ Georgia, Inst Behav Res, Athens, GA 30602 USA
- ISBN: 0963-6625
学科领域人文社科 » 哲学
标签

美国普通人纳米技术的视觉形象
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